Once it's safe it's dead ...

Everyone is afraid to do something that hasn't been proven to work, but once it's a proven thing, it's no longer that effective - just a requirement to not failing. This notion really struck me & comes from this great indie music blog article (thanks for the excellent thought provoking article Jonathan.) It applies to a lot of areas of life & creativity in my view.

http://bit.ly/2udA1rT

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